VetFran: Tapping an Emerging Market While Gaining Franchisee Publicity

During her tenure at the International Franchise Association, Amy Bannon worked closely with the media and members of the franchising community to publicize the good story the franchising sector has to tell about helping veterans become franchised small business owners through the VetFran initiative, a program where participating companies offer their "best deal” to veterans seeking to buy a franchise. To date, more than 600 franchised small businesses have been sold to veterans in 48 different states.

As a result of a multi-pronged media campaign, more than 65 positive stories about the VetFran initiative, often with profiles of the veteran franchisees have appeared in newspapers, magazines, radio and television shows around the world.