Lead generation through positive, strategically placed stories

During her tenure at the IFA, Amy pitched and placed the organization and members of the franchise sector in the Associated Press, Crain’s Chicago Business, Dallas Morning News, Des Moines Register, Financial Times, Los Angeles Times, Miami Herald, New York Times, San Diego Union-Tribune, Wall Street Journal and Washington Post. Broadcast placements included Bloomberg, Dow Jones radio with its 225 local stations, Univision, Voice of America, and affiliates of ABC, Fox and PBS.