With experience writing the annual report for an independent federal agency, FranPR can help you show your colleagues the strengths and accomplishments your company has achieved this year.
Who you are, and the expertise you bring to the table shouldn't be the world's best kept secret. Let FranPR draw on its years of writing bios for franchise leaders to create a professional, industrially-relevant bio for your Web site, press kits, marketing material and pre-meeting materials.
A well-designed brochure makes a powerful introduction and leave-behind. FranPR can help you create a pamphlet that will show the potential client or franchisee why your company is different-and better-than your competitors.
As a leader in the franchise community, you should write opinion-shaping pieces and share best practices with your colleagues. A great way to do this is through by-lined articles in the trades. FranPR can ghostwrite an article you would be proud to see under your name.
Lead generation through positive, strategically placed stories
During her tenure at the IFA, Amy pitched and placed the organization and members of the franchise sector in the Associated Press, Crain's Chicago Business, Dallas Morning News, Des Moines Register, Financial Times, Los Angeles Times, Miami Herald, New York Times, San Diego Union-Tribune, Wall Street Journal and Washington Post. Broadcast placements included Bloomberg, Dow Jones radio with its 225 local stations, Univision, Voice of America, and affiliates of ABC, Fox and PBS.
Letters to the editor
Drawing on its previous campaign experience, FranPR can help you generate grassroots momentum by placing letters in strategically selected local papers to drive public opinion.
Give your company materials the professional polish they deserve. FranPR can generate or update your marketing materials so the presentation is as strong as the product.
During her tenure at the IFA, Amy tailored press kits for trade shows, conventions, media tours and targeted media education. Let FranPR create a press kit that will adhere to the conventions of the franchise sector while not letting your company get lost in the crowd.
Press release writing
Amy wrote and distributed an average of 75 press releases, advisories and editor's resources per year for the franchise trade association, and now FranPR is ready to bring that focus to you.
Public Relations planning
FranPR can create a media strategy specially tailored to your needs-franchisee publicity, lead generation, product launches, image shaping or all of the above.
As a former legislative assistant to a United States Senator, Amy has extensive experience writing speeches for all sorts of official events.
Let FranPR handle the grammatical details so you can focus on the big picture. As a former adjunct English professor, Amy can handle any writing assignment!
VetFran Tracking and Article Placement
More than 65 positive stories about the VetFran initiative, often with profiles of the veteran franchisees, have appeared in newspapers, magazines, radio and television shows around the world. To access this media stream, allow FranPR to reach out to your veteran franchisees, find the angle, and make sure the media knows about them when writing their stories.
Your Web site is your strongest selling tool-are you using it to your fullest advantage? Let FranPR assess and upgrade your Web copy so any potential client or franchisee visiting your site can see why your company is different-and better-than your competitors.